Birdwatchers’ preferences for species in the Pampas ecoregion

Authors

  • Federico Weyland Grupo de Estudio de Agroecosistemas y Paisajes Rurales. Universidad Nacional de Mar del Plata, Facultad de Ciencias Agrarias - Consejo Nacional de Investigaciones Científicas y Técnicas (CONICET)
  • Lucía Bernard Grupo de Estudio de Agroecosistemas y Paisajes Rurales. Instituto de Innovación para la Producción Agropecuaria y el Desarrollo Sostenible BALCARCE (INTA-CONICET)
  • Florencia Rositano Grupo de Estudio de Agroecosistemas y Paisajes Rurales. Universidad de Buenos Aires, Facultad de Agronomía / CONICET

DOI:

https://doi.org/10.25260/EA.26.36.3.0.2716

Keywords:

rural tourism, birdwatching, conservation, environment, social value

Abstract

1. Birdwatching is a growing activity that can contribute to productive diversification and biodiversity conservation in rural landscapes. It would be very useful for farmers interested in offering rural tourism services based on birdwatching to know the species preferred by observers and the environments that favor these species.
2. We identified the bird species most highly valued by observers in the Pampas ecoregion of Buenos Aires Province, as well as the criteria underlying these preferences and the sociodemographic characteristics of the participants. Using an online survey, we ranked 74 species according to their observational value and analyzed six valuation criteria. We also included questions regarding the participants’ usual birdwatching destinations.
3. We received 226 responses. The three most highly valued species were the vermilion flycatcher (Pyrocephalus rubinus), the red-billed tanager (Tachuris rubrigastra) and the Bonari’s pipraeidea (Pipraeidea bonariensis). The results also show that behavior and plumage were the most valued attributes. We identified three observer profiles (beginners, intermediate, and advanced) with differences in their preferences for species, criteria, and habitats. Grasslands and wetlands were the most valued habitats, in contrast to annual crops. Most observation destinations were located near the observers’ place of residence and outside of important bird areas.
4. Implications. Our findings highlight the importance of promoting multifunctional landscapes that integrate agricultural production with conservation and nature tourism. Far from being unproductive, uncultivated spaces are valuable for meeting the demand for nature-based recreational opportunities. In this way, uncultivated spaces in fields can complement other bird conservation strategies such as nature reserves.

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Birdwatchers’ preferences for species in the Pampas ecoregion

Published

2026-09-04

How to Cite

Weyland, F., Bernard, L., & Rositano, F. (2026). Birdwatchers’ preferences for species in the Pampas ecoregion. Ecología Austral, 332–351. https://doi.org/10.25260/EA.26.36.3.0.2716

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Articles